Box Office Round-up: "It" Regains the Number One Spot | 2 or 3 Things I Know About Film >> Film Film reviews, essays, analysis and more Film | 2 or 3 Things I Know About Film >> Film Film reviews, essays, analysis and more
Box Office Round-up: “It” Regains the Number One Spot

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September 29 - October 1, 2017

  1. It (4th) - $17.3m

  2. American Made (Opening) - $17.0m

  3. Kingsman: The Golden Circle (2nd) - $17.0

  4. The Lego Ninjago Movie (2nd) - $12.0m

  5. Flatliners (Opening) - $6.7m

  6. Battle of the Sexes (2nd) - $3.4m

  7. American Assassin (3rd) - $3.3m

  8. Home Again (4th) - $1.7m

  9. Til Death Do Us Part (Opening) - $1.5m

  10. Mother! (3rd) - $1.4m

Also opening:

  • A Question of Faith - $1.0m ($1.5k avg)

  • Lucky - $46k ($9.2k avg)

  • Mark Felt: The Man Who Brought Down the White House - $35k ($7k avg)

 

THE GOOD

 

It may have lost the #1 spot to Kingsman last week, but it has a rare revival for its fourth, edging out Tom Cruise’s new release American Made by less than half a million. Now crowned the highest grossing horror movie of all-time over The Exorcist (not adjusted for inflation), It has made $291m so far domestically and $555m worldwide. It’ll be very interesting to see how it does a month from now. Those who couldn’t be persuaded may get in the mood for Halloween, depending on the competition, and those who liked it may revisit it.

American Made should look like a total flop given its $50m budget and A-list headliner, which goes to prove the decline in A-list power, but surprisingly positive reviews after low expectations means it may have decent enough word-of-mouth. Doug Liman movies typically have good multipliers from their opening weekend, ending around at least 3x their opening weekends.

 

THE BAD

Kingsman: The Golden Circle performs no better than the first Kingsman, which isn’t the news you want from a highly anticipated sequel of a sleeper hit. With weak reviews, slipping down to #3 isn’t a good sign. It’s made $66m so far, which is less than the first made at this point, but it’s doing very well internationally with an extra $126m.

Hard to say whether it’s timing or topic that meant The Lego Ninjago Movie has been so underwhelming. Maybe it’s overkill as it hasn’t really been that long since The Lego Batman Movie. Probably should have waited to repeat its release date anyway. It’s made $35m domestically and $58m worldwide. The Lego Batman Movie opened at $53m and the first Lego Movie opened at $69m. The diminishing returns of this franchise has been dire, but they aren’t returning to the same primary characters. So maybe Chris Pratt’s continuation will be the shot in the arm it needs.

THE UGLY

 

Insert relevant pun here. Unnecessary remake Flatliners can’t conjure enthusiasm from an audience with no familiarity with the original. Grossing less than $7m, it is no doubt a disappointment for Sony.