Box Office Round-Up: It's The Worst Weekend for Movies Since 9/11. (Yes, You Read That Correctly.) | 2 or 3 Things I Know About Film >> Film Film reviews, essays, analysis and more Film | 2 or 3 Things I Know About Film >> Film Film reviews, essays, analysis and more
Box Office Round-Up: It’s The Worst Weekend for Movies Since 9/11. (Yes, You Read That Correctly.)

August 25 - August 27, 2017

  1. The Hitman’s Bodyguard (2nd) - $10.0m

  2. Annabelle: Creation (3rd) - $7.3m

  3. Leap! (Opening) - $5.0m

  4. Wind River (4th) - $4.4m

  5. Logan Lucky (2nd) - $4.3m

  6. Dunkirk (6th) - $3.9m

  7. Spider-Man: Homecoming (8th) - $2.7m

  8. Mayweather vs. McGregor (One-Night Only) - $2.5m

  9. Birth of the Dragon (Opening) - $2.5m

  10. The Emoji Movie (5th) - $2.3m

Also opening:

  • All Saints - $1.5m ($1.8k avg)

  • Terminator 2: Judgment Day 3D - $582k ($1.5k avg)

  • Beach Rats - $45k ($15k avg)

  • Polina - $13k ($6.6k avg)

THE GOOD

Hardly impressive by our usual standards, but it is relatively impressive that Wind River can get up to #4 on its 4th week. It survives a wide expansion with a healthy $2.1k average bringing its total just shy of $10m. Not too bad. It has a $11m budget so it hasn’t reached that just yet, but it should at least double it.

So it’s unusual to have something that isn’t a film in the top 10. It’s hard to judge how the Mayweather vs. McGregor fight matches up to other events given that 2015’s Mayweather vs. Pacquiao wasn’t broadcasted in the same way. It had a great theater average of $4.8k which is easily the best of the top 10. Reportedly those who paid the $100 to stream the fight found the system completely crashed with no refund available, seems like those who wanted to see it in great quality and not in a bar made the right choice seeing it in theaters.

Meanwhile, Annabelle 2 stays strong in the top 2 but what’s most remarkable is its $215m worldwide gross. It’s only made $77m domestically, but it should surpass Annabelle’s $84m. Also Dunkirk crosses $400m worldwide, which is Nolan’s worst score since The Prestige - but this isn’t sci-fi or Batman, and by war film’s standards it’s 3rd behind Saving Private Ryan and Pearl Habor.

THE BAD

Animated film Leap! came to America quietly - more than 8 months since it premiered in many European countries under the title Ballerina. That’s The Weinstein Company for you. That translated to a poor performance but internationally it’s already made $58m. It is a very French movie anyway, and it made $13m there.

Arguably suffering the most from the weekend’s big boxing match, kung fu movie Birth of the Dragon underperformed but the horrific reviews kinda hint that it deserved it. For a film about Bruce Lee himself, you’d expect a little more interest from his fans though.

THE UGLY

Yeah - the ‘ugly’ is the entire weekend this week. According to Box Office Mojo, this is the worst weekend since literally 9/11. The $49m combined from the top 12 is the lowest since the first post-9/11 weekend with $43m. The tail-end of the Summer is historically low, but this is a new low. Hollywood’s poor output is more to blame than Hurricane Harvey, but it’s fair to say the non-theater attendance of the Mayweather/McGregor fight was a distraction. There are no major releases next weekend, but Labor Day adds a little extra generosity to the estimated totals.