Box Office Round-Up: "The Dark Tower" Looms Large, But That's Not Saying Much | 2 or 3 Things I Know About Film >> Film Film reviews, essays, analysis and more Film | 2 or 3 Things I Know About Film >> Film Film reviews, essays, analysis and more
Box Office Round-Up: “The Dark Tower” Looms Large, But That’s Not Saying Much

August 4 - August 6, 2017

1. The Dark Tower (Opening) - $19.5m

2. Dunkirk (3rd) - $17.6m

3. The Emoji Movie (2nd) - $12.3m

4. Girls Trip (3rd) - $11.4m

5. Kidnap (Opening) - $10.2m

6. Spider-Man: Homecoming (5th) - $8.8m

7. Atomic Blonde (2nd) - $8.2m

8. Detroit (2nd) - $7.2m

9. War for the Planet of the Apes (4th) - $6.0m

10. Despicable Me 3 (5th) - $5.2m

 

Also opening:

  • Wind River - $164.1k ($41k avg)

  • Step - $145k ($5k avg)

  • Columbus - $28k ($14k avg)

THE GOOD

The best good story has nothing to do with the domestic box office. Chinese actioner Wolf Warrior 2 released last week has already topped the equivalent of $406m at China’s box office alone becoming their #2 top grossing movie of all-time. The #1 is last year’s The Mermaid, which made $527m, and perhaps an easy target for WW2. It’s made just over $1m in the states.

Meanwhile, Despicable Me 3’s modest $21m haul internationally in its 5th week has become enough to make it the highest-grossing animated franchise of all-time worldwide, including Minions. The previous record holder was the Shrek series, which would need a firm reboot - or a fresh Donkey spinoff - to take back the throne after lackluster reviews for its last two installments in 2010 and 2011. That said, while domestic returns were disappointing, they still easily manage over $500m worldwide.

THE BAD

Hey, this weekend alone is worthy of being called ‘the bad’. It’s August, yet the lowest grossing weekend since April, and especially nothing compared to last year. Perhaps it’s just not the right time or not the right roll out, but Detroit suffered in its wide expansion, falling way short of the low teens expectations, instead of averaging $2.4k per theater. Despite a promising limited opening number, it’ll squeak past The Hurt Locker’s $17m total at this rate. Critics like it, but don’t expect awards unless it has a real revival at the end of the year.

THE UGLY

It seemed a little too good to be true. That cast, that source material, that promise. Then the gun-tooting trailer and the less-than-90 minute runtime for an epic rang alarm bells. Critics loathed the disappointing The Dark Tower but that didn’t stop it from being #1 in a weak week. That said, this was supposed to be a franchise starter - a phrase said many times this year - and $19.5m isn’t going to cut it. The budget is relatively modest at $60m, but it’s likely to break even at best. Wait for the TV show.