Box Office Roundup: "It" powers through a second weekend while "Mother!" suffers | 2 or 3 Things I Know About Film >> Film Film reviews, essays, analysis and more Film | 2 or 3 Things I Know About Film >> Film Film reviews, essays, analysis and more
Box Office Roundup: “It” powers through a second weekend while “Mother!” suffers

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September 15 - September 17, 2017

  1. It (2nd) - $60.0m

  2. American Assassin (Opening) - $14.8m

  3. Mother! (Opening) - $7.5m

  4. Home Again (2nd) - $5.4m

  5. The Hitman’s Bodyguard (5th) - $3.5m

  6. Annabelle: Creation (6th) - $2.6m

  7. Wind River (7th) - $2.5m

  8. Leap! (4th) - $2.1m

  9. Spider-Man: Homecoming (11th) - $1.8m

  10. Dunkirk (9th) - $1.3m

Also opening:

  • Brad’s Status - $100.1k ($25k avg)

  • Ex Libris - $11.1k ($11.1k avg)

 

THE GOOD

It continues to smash September records going into its second week, dropping just 51%. It’s grossed $218m so far and is looking to finally topple the 40+ year standing record that The Exorcist held since 1974 (as far as R-rated horrors go) with $232m. That’s of course not adjusting for inflation, which is close to a $1b and in the top 10 of all-time. But still, you’d expect that record to be broken sooner than that. Worldwide it’s current number is up to $371m. While popular in many other countries, it’s definitely an American phenomenon.

Other good news for horror is that Annabelle: Creation is almost up to $100m total domestically. It’s not even Halloween yet. I imagine It will get a second wind next month.

THE BAD

Not really a ‘bad’ choice from the new crop this week. American Assassin just didn’t do badly enough. Dammit. Instead, it’s worth pointing out a couple of sequels that had recent international launches that just aren’t stacking up to their predecessors. War for the Planet of the Apes got great reviews but it’s $275m behind the worldwide total of Dawn of the Planet of the Apes with $433m. Its domestic total $145m comes short of its $150m budget.

Alien Covenant may have the second largest worldwide gross of the franchise - helped mostly by international grosses - but it’s $167m short of Prometheus. It grossed $74m domestically and $236m worldwide.

THE UGLY

 

Same may say it deserves the moniker in general. Nobody can deny that Paramount made a huge mistake in the release strategy. But mother!’s F CinemaScore speaks for itself. Star-power no longer makes an opening, at least not when the marketing is so deliberately subdued and mysterious. This is Jennifer Lawrence’s worst wide outing by almost $5m less than House at the End of the Street. Releasing mother! in other 2,000 theaters meant its theater average spread to around $3k totalling a $7.5m opening. Probably subtract another $2m if the walkouts got refunds.

Underwhelming box office is hardly a stranger to director Darren Aronofsky. The esoteric and divisive mother! is most comparable to The Fountain, which although it got a modest $3.7m on opening, its total was a measly $10.1m. Aronofsky’s last two films Noah and Black Swan crossed $100m, but there’s no doubt that a slower limited release would’ve been beneficial to mother!’s reputation, even if we still have plenty of haters.